In 2007, I Lauro Milan, owner of the design and construction company Marrakech 3000 sarl, make the acquaintance of Marco Cisini, the general manager of Hotelplan Italia. From that meeting and the friendship that followed came the idea for Riad Nashira. The aim was to build a highly prestigious hotel in the old town, the ‘Medina’, of Marrakech that would meet the increasingly sophisticated needs of modern tourism while respecting local traditions and customs.  Reciprocal esteem and shared purpose were the driving forces that enabled our “little dream” to be turned into reality in the best possible way: the mutual expertise in the fields of tourism and construction created a powerful synergy within our company that enabled us to proceed swiftly and calmly with the work.